Shopify Forms is installed on 14,461 active Shopify stores. It ranks #3 of 76 email marketing apps with 11.2% of category installs.
Active installs
14,461
Data as of 11 Nov 2026
Top country
United States
74% of Shopify Forms stores
Category rank
#3
of 76 in Email marketing
Share of category
11.2%
Who installs Shopify Forms
14,461 active stores · data as of 11 Nov 2026CountriesSkew versus all scanned stores
- Brazil+0.5%
- Colombia+0.5%
- Italy+0.4%
- Spain+0.3%
- Japan−0.5%
- United States−3.5%
VerticalsSkew versus all scanned stores
- Home & Garden+1.6%
- Autos & Vehicles+0.6%
- Consumer Electronics+0.4%
- Computers+0.3%
- Apparel−2.2%
Typical order valueSkew versus all scanned stores
- Under $25−0.2%
Share of Email marketing installsSee the full Email marketing benchmark →
- Klaviyo47.7%
- Mailchimp14.1%
- Shopify Forms11.2%
- Omnisend5.32%
- 72 others21.7%
Alternatives to Shopify Forms
Email marketing apps that Shopify Forms stores rarely run alongside it, compared with other stores using email marketing apps: stores pick one or the other.
Top apps in Email marketing
Ranked by active installs. A category can mix apps that do different jobs, so not all of these compete with Shopify Forms.
| # | App | Active installs | Share | Rating |
|---|---|---|---|---|
| 1 |  Klaviyo | 61,593 | 47.7% | ★ 4.7 (3,434) |
| 2 |  Mailchimp | 18,258 | 14.1% | ★ 4.8 (1,570) |
| 3 | Shopify Forms | 14,461 | 11.2% | ★ 4.5 (771) |
| 4 |  Omnisend | 6,878 | 5.32% | ★ 4.7 (3,201) |
| 5 |  Brevo PushOwl | 4,679 | 3.62% | ★ 4.8 (2,316) |
| 6 |  CWILL | 4,656 | 3.6% | ★ 4.9 (7,663) |
Often installed with Shopify Forms
Apps that run on Shopify Forms stores far more often than on the average Shopify store.
Judge.meby Judge.me★ 5.0 (49,852)Built for Shopify42%of Shopify Forms stores1.4× avg
Inboxby Shopify★ 4.5 (5,818)24%of Shopify Forms stores1.6× avg
Microsoft Clarityby Microsoft Clarity★ 4.6 (2,500)19%of Shopify Forms stores1.3× avg
Collabsby Shopify★ 4.2 (450)17%of Shopify Forms stores1.4× avg
CWILLby CWILL INC★ 4.9 (7,663)Built for Shopify5%of Shopify Forms stores1.6× avg
Essentialby Essential Bundles & Upsells★ 5.0 (2,484)Built for Shopify4%of Shopify Forms stores1.8× avg
Stores using Shopify Forms
How we count installsInstalls are detected on live Shopify storefronts, each scanned weekly. A store counts as an active install if the app was detected on its most recent healthy scan.Read the methodology