Email marketing apps ranked by installs
Email marketing has 58 apps with 110,267 active installs on Shopify stores. Klaviyo leads with 55.9% of installs.
Start freeGet an API key and list the stores running any of these apps.
Active installs
110,267
Data as of 10 Nov 2026
Apps in category
58
2 new in the last 90 days
Top-3 share
78.7%
12-month change after a year of tracking
Stores running 2+ apps in category
20%
18,294 stores
Share of category installs
Monthly, last 12 months- Klaviyo 55.9%
- Mailchimp 16.6%
- Omnisend 6.2%
- Brevo PushOwl: Email,Push,SMS 4.2%
- CWILL 4.2%
- 53 others 12.9%
View as table
| Month | Klaviyo | Mailchimp | Omnisend | Brevo PushOwl: Email,Push,SMS | CWILL | 53 others |
|---|---|---|---|---|---|---|
| Nov 26 | 55.9% | 16.6% | 6.2% | 4.2% | 4.2% | 12.9% |
All 58 apps, ranked
| # | App | Developer | Active installs | Share | Rating |
|---|---|---|---|---|---|
| 1 | Klaviyo | 61,593 | 55.9% | ★ 4.7 (3,434) | |
| 2 | Intuit Mailchimp | 18,258 | 16.6% | ★ 4.8 (1,570) | |
| 3 | Omnisend | 6,878 | 6.24% | ★ 4.7 (3,201) | |
| 4 | Brevo PushOwl | 4,679 | 4.24% | ★ 4.8 (2,316) | |
| 5 | CWILL INC | 4,656 | 4.22% | ★ 4.9 (7,663) | |
| 6 | Attentive | 3,594 | 3.26% | ★ 4.7 (112) | |
| 7 | Postscript | 3,217 | 2.92% | ★ 4.7 (1,204) | |
| 8 | Pop Convert | 2,945 | 2.67% | ★ 4.9 (8,678) | |
| 9 | MailerLite | 764 | 0.693% | – | |
| 10 | ONE | 664 | 0.602% | ★ 4.9 (997) | |
| 11 | Marsello | 393 | 0.356% | ★ 4.2 (162) | |
| 12 | Seguno | 375 | 0.34% | ★ 4.9 (69) | |
| 13 | CustomersAI | 286 | 0.259% | – | |
| 14 | FireApps | 278 | 0.252% | ★ 4.8 (1,435) | |
| 15 | Metorik | 246 | 0.223% | ★ 5.0 (48) | |
| 16 | Drip | 208 | 0.189% | ★ 4.0 (57) | |
| 17 | CartX | 194 | 0.176% | ★ 5.0 (4) | |
| 18 | TargetBay, Inc | 183 | 0.166% | ★ 4.4 (61) | |
| 19 | Sendlane | 125 | 0.113% | ★ 4.1 (14) | |
| 20 | XFlow | 106 | 0.0961% | ★ 5.0 (70) | |
| 21 | Recapture | 101 | 0.0916% | ★ 5.0 (45) | |
| 22 | Wunderkind | 86 | 0.078% | – | |
| 23 | CLASPO INC. | 59 | 0.0535% | ★ 5.0 (34) | |
| 24 | Hive | 43 | 0.039% | – | |
| 25 | Joy Loyalty Program & Rewards | 41 | 0.0372% | ★ 5.0 (26) | |
| 26 | Mergn | 39 | 0.0354% | ★ 5.0 (22) | |
| 27 | Voyado | 31 | 0.0281% | ★ 4.0 (2) | |
| 28 | Mailmunch | 30 | 0.0272% | ★ 4.2 (289) | |
| 29 | Sailthru | 27 | 0.0245% | – | |
| 30 | E-goi | 18 | 0.0163% | ★ 5.0 (1) | |
| 31 | GetResponse S.A. | 18 | 0.0163% | ★ 5.0 (4) | |
| 32 | SmartrMail | 17 | 0.0154% | ★ 4.7 (305) | |
| 33 | ConvertFox Global Inc. | 16 | 0.0145% | – | |
| 34 | ContactPigeon | 11 | 0.00998% | ★ 3.0 (2) | |
| 35 | Doppler - Email Marketing | 11 | 0.00998% | – | |
| 36 | Wiz Email Marketing | 10 | 0.00907% | ★ 5.0 (232) | |
| 37 | SiteVibes | 10 | 0.00907% | ★ 5.0 (4) |
Who installs email marketing apps
CountriesSkew versus all scanned stores
- United States+1.8%
- United Kingdom+0.5%
- Australia+0.4%
- Brazil−0.2%
- Japan−0.7%
- India−1.6%
VerticalsSkew versus all scanned stores
- Apparel+2.3%
- Beauty & Fitness+1.2%
- Health+0.8%
- Arts & Entertainment−0.5%
- Autos & Vehicles−0.8%
- Business & Industrial−0.9%
Typical order valueSkew versus all scanned stores
- Under $25−0.5%
- $25–50−3.1%
- $50–100+2.3%
- $100–200+1.8%
- $200–500+0.4%
- $500–1,000−0.2%
- $1,000+−0.6%
Every store running a email marketing app
All 110,267 installs across all 58 apps, by store domain, with country, industry, order-value band and install dates, as JSON. Counting is free; each store costs 1 credit, and you start with 50 free.
See the API call and response
# Free: how many stores run the app
curl https://api.installgraph.com/v1/apps/signalpath/companies/count \
-H "Authorization: Bearer $INSTALLGRAPH_KEY"
# 1 credit per store: the stores themselves
curl https://api.installgraph.com/v1/apps/signalpath/companies \
-H "Authorization: Bearer $INSTALLGRAPH_KEY"
# Response (abridged)
{
"data": [
{
"domain": "example-store-one.com",
"name": "Example Store One",
"country": "US",
"firstSeenAt": "2026-03-04T00:00:00Z",
"lastSeenAt": "2026-11-02T00:00:00Z"
},
{
"domain": "example-store-two.com",
"name": "Example Store Two",
"country": "US",
"firstSeenAt": "2026-09-18T00:00:00Z",
"lastSeenAt": "2026-11-01T00:00:00Z"
}
],
"pagination": {
"nextCursor": "eyJkIjoiZXhhbXBsZS1zdG9yZS10d28uY29tIn0",
"hasMore": true
},
"meta": {
"requestId": "req_8f2c41",
"creditsCharged": 2,
"creditsRemaining": 48
}
}Filter by country, region, industry and order value. A store's whole stack is GET /v1/companies/{domain}, and category-level counts are free at GET /v1/public/stats with no key. Full reference: API docs.
More in Marketing and conversion
Abandoned cartAdsAdvertising - OtherAffiliate programCart customizationCheckout - OtherCountdown timerCustomer loyalty - OtherDiscountDonationGift cardGift wrap and messageGifts - OtherGiveaways and contestsLoyalty and rewardMarketing - OtherOrder limitPre-orderProduct bundleProduct reviewPromotions - OtherSMS marketingSocial proofSocial trust - OtherStock alertUpsell and bundles - OtherUpsell and cross-sellWeb pushWishlist
How we count installsInstalls are detected on live Shopify storefronts, each scanned weekly. A store counts as an active install if the app was detected on its most recent healthy scan. Category membership follows each app's own Shopify listing.Read the methodology