Marsello: Loyalty, Email, SMS installs and market share
Loyalty and rewardEmail marketing
Marsello is installed on 393 active Shopify stores. It ranks #13 of 99 loyalty and reward apps with 1.1% of category installs.
Active installs
393
Data as of 10 Nov 2026
Top country
United States
79.6% of Marsello stores
Category rank
#13
of 99 in Loyalty and reward
Share of category
1.1%
Who installs Marsello
393 active stores · data as of 10 Nov 2026CountriesSkew versus all scanned stores
- Australia+4.5%
- New Zealand+3.8%
VerticalsSkew versus all scanned stores
- Apparel+11.6%
- Smoking & Vaping+1.5%
- Autos & Vehicles−3.5%
- Home & Garden−6.6%
Typical order valueSkew versus all scanned stores
- $50–100+12.1%
- $1,000+−4.9%
Share of Loyalty and reward installs1.1% of installs, #13 of 99 appsSee the full Loyalty and reward benchmark →
Alternatives to Marsello
Loyalty and reward apps that Marsello stores rarely run alongside it, compared with other stores using loyalty and reward apps: stores pick one or the other.
Top apps in Loyalty and reward
Ranked by active installs. A category can mix apps that do different jobs, so not all of these compete with Marsello.
| # | App | Active installs | Share | Rating |
|---|---|---|---|---|
| 1 |  UpPromote | 8,608 | 23.8% | ★ 4.9 (3,942) |
| 2 |  Smile: Loyalty Program Rewards | 8,322 | 23.1% | ★ 4.9 (4,669) |
| 3 |  Okendo | 3,901 | 10.8% | ★ 4.8 (1,449) |
| 4 |  Seal Subscriptions App | 3,154 | 8.74% | ★ 4.9 (3,157) |
| 5 |  LoyaltyLion | 1,571 | 4.35% | ★ 4.7 (549) |
| 6 | Marsello | 393 | 1.09% | ★ 4.2 (162) |
Often installed with Marsello
Apps that run on Marsello stores far more often than on the average Shopify store.
Instafeedby Mintt Studio★ 4.9 (2,283)Built for Shopify27%of Marsello stores1.5× avg
Inboxby Shopify★ 4.5 (5,818)22%of Marsello stores1.5× avg
Redoby Redo Tech, Inc★ 4.9 (857)9%of Marsello stores2.9× avg
Mailchimpby Intuit Mailchimp★ 4.8 (1,570)19%of Marsello stores1.5× avg
Afterpayby Afterpay★ 3.2 (56)7%of Marsello stores3.6× avg
PageFly ✦ AI Page Builderby PageFly | AI Landing Page Builder & CRO★ 4.9 (5,926)Built for Shopify12%of Marsello stores1.8× avg
Stores using Marsello
How we count installsInstalls are detected on live Shopify storefronts, each scanned weekly. A store counts as an active install if the app was detected on its most recent healthy scan.Read the methodology