Afterpay On‑Site Messaging installs and market share
Afterpay is installed on 2,802 active Shopify stores. It ranks #1 of 10 payment experience apps with 87.7% of category installs.
Active installs
2,802
Data as of 10 Nov 2026
Top country
United States
78.5% of Afterpay stores
Category rank
#1
of 10 in Payment experience
Share of category
87.7%
Who installs Afterpay
2,802 active stores · data as of 10 Nov 2026CountriesSkew versus all scanned stores
- Australia+10.4%
- New Zealand+1.9%
- United Kingdom+1.9%
- Japan−1.1%
- Germany−1.7%
- India−2.6%
VerticalsSkew versus all scanned stores
- Apparel+15.2%
- Beauty & Fitness+9.7%
- Business & Industrial−2.2%
- Home & Garden−2.6%
- Autos & Vehicles−2.8%
- Food & Drink−8.3%
Typical order valueSkew versus all scanned stores
- Under $25−0.9%
- $25–50−11.6%
- $50–100+7.4%
- $100–200+7.9%
- $200–500+2.1%
- $1,000+−3.9%
Share of Payment experience installsSee the full Payment experience benchmark →
- Afterpay87.7%
- Depo6.23%
- PayPal Payments Studio4.41%
- Super Payments Marketing0.72%
- 6 others0.97%
Top apps in Payment experience
Ranked by active installs. A category can mix apps that do different jobs, so not all of these compete with Afterpay.
| # | App | Active installs | Share | Rating |
|---|---|---|---|---|
| 1 | 2,802 | 87.7% | ★ 3.2 (56) | |
| 2 | 199 | 6.23% | ★ 4.5 (100) | |
| 3 | 141 | 4.41% | ★ 5.0 (1) | |
| 4 | 23 | 0.72% | ★ 3.0 (2) | |
| 5 | 20 | 0.626% | – |
Often installed with Afterpay
Apps that run on Afterpay stores far more often than on the average Shopify store.
70%of Afterpay stores1.7× avg
55%of Afterpay stores1.9× avg
47%of Afterpay stores1.8× avg
17%of Afterpay stores2.8× avg
11%of Afterpay stores4.3× avg
10%of Afterpay stores3.6× avg
Stores using Afterpay
How we count installsInstalls are detected on live Shopify storefronts, each scanned weekly. A store counts as an active install if the app was detected on its most recent healthy scan.Read the methodology