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Klaviyo: Email Marketing & SMS installs and market share

by Klaviyo★ 4.7 (3,434 reviews)
Email marketingSMS marketing
App Store

Klaviyo is installed on 61,593 active Shopify stores. It ranks #1 of 58 email marketing apps with 55.9% of category installs.

Active installs

61,593

Data as of 10 Nov 2026

Top country

United States

79.7% of Klaviyo stores

Category rank

#1

of 58 in Email marketing

Share of category

55.9%

Who installs Klaviyo

61,593 active stores · data as of 10 Nov 2026
CountriesSkew versus all scanned stores
  • United States+2.2%
  • Australia+0.9%
  • United Kingdom+0.7%
  • Germany+0.5%
  • Japan−0.8%
  • India−2.3%
VerticalsSkew versus all scanned stores
  • Apparel+3.4%
  • Beauty & Fitness+2.3%
  • Health+1.9%
  • Autos & Vehicles−1%
  • Arts & Entertainment−1.2%
  • Business & Industrial−1.2%
Typical order valueSkew versus all scanned stores
  • Under $25−0.7%
  • $25–50−5.1%
  • $50–100+3.5%
  • $100–200+2.7%
  • $200–500+0.7%
  • $500–1,000−0.3%
  • $1,000+−0.8%
Share of Email marketing installs
Klaviyo 55.9%Mailchimp 16.6%Omnisend 6.24%Brevo PushOwl: Email,Push,SMS 4.24%54 others 17.1%
  • Klaviyo55.9%
  • Mailchimp16.6%
  • Omnisend6.24%
  • Brevo PushOwl: Email,Push,SMS4.24%
  • 54 others17.1%
See the full Email marketing benchmark →
Monthly install history appears here from January 2027.

Alternatives to Klaviyo

Email marketing apps that Klaviyo stores rarely run alongside it, compared with other stores using email marketing apps: stores pick one or the other.

Mailchimpby Intuit Mailchimp★ 4.8 (1,570)
18,258active installs
Omnisendby Omnisend★ 4.7 (3,201)
6,878active installs
ONEby ONE★ 4.9 (997)
664active installs
MailerLiteby MailerLite
764active installs
CartSeeby CartX★ 5.0 (4)
194active installs
Mailmunch Forms for Mailchimpby Mailmunch★ 4.2 (289)
30active installs

Top apps in Email marketing

Ranked by active installs. A category can mix apps that do different jobs, so not all of these compete with Klaviyo.

#AppActive installsShareRating
1Klaviyo61,59355.9%★ 4.7 (3,434)
2Mailchimp18,25816.6%★ 4.8 (1,570)
3Omnisend6,8786.24%★ 4.7 (3,201)
4Brevo PushOwl: Email,Push,SMS4,6794.24%★ 4.8 (2,316)
5CWILL4,6564.22%★ 4.9 (7,663)
6Attentive3,5943.26%★ 4.7 (112)

Often installed with Klaviyo

Apps that run on Klaviyo stores far more often than on the average Shopify store.

TikTokby TikTok Inc.★ 4.8 (15,983)
38%of Klaviyo stores1.5× avg
Pinterestby PINTEREST inc★ 4.1 (1,706)
40%of Klaviyo stores1.4× avg
Gorgiasby Gorgias Inc.★ 4.3 (708)
13%of Klaviyo stores2.1× avg
Recharge Subscriptions Appby Recharge★ 4.8 (3,155)
8%of Klaviyo stores1.9× avg
Intelligemsby Intelligems★ 4.8 (202)
6%of Klaviyo stores2.2× avg
Aliaby Alia★ 4.6 (114)Built for Shopify
5%of Klaviyo stores2.3× avg

Stores using Klaviyo

61,593 stores run Klaviyo

Buy a list by store: domain, country, industry etc

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Klaviyo alternativesKlaviyoMailchimpOmnisendBrevo PushOwl: Email,Push,SMS
How we count installsInstalls are detected on live Shopify storefronts, each scanned weekly. A store counts as an active install if the app was detected on its most recent healthy scan.Read the methodology