Pinterest installs and market share

by PINTEREST inc★ 4.1 (1,706 reviews)
AdsMarketplace
App Store

Pinterest is installed on 42,063 active Shopify stores. It ranks #3 of 61 ads apps with 13.5% of category installs.

Active installs

42,063

Data as of 10 Nov 2026

Top country

United States

83.8% of Pinterest stores

Category rank

#3

of 61 in Ads

Share of category

13.5%

Who installs Pinterest

42,063 active stores · data as of 10 Nov 2026
CountriesSkew versus all scanned stores
  • United States+6.3%
  • France+0.3%
  • Philippines−0.3%
  • Pakistan−0.4%
  • Japan−0.5%
  • India−2.5%
VerticalsSkew versus all scanned stores
  • Apparel+7.8%
  • Home & Garden+6.3%
  • Business & Industrial−1.8%
  • Sports−2.4%
  • Autos & Vehicles−2.7%
  • Food & Drink−4.3%
Typical order valueSkew versus all scanned stores
  • Under $25−0.3%
  • $25–50−4.1%
  • $50–100+2.5%
  • $100–200+2.4%
  • $1,000+−0.5%
Share of Ads installs
Google & YouTube app 36.5%Facebook & Instagram app 31.7%Pinterest 13.5%TikTok 12.1%57 others 6.17%
  • Google & YouTube app36.5%
  • Facebook & Instagram app31.7%
  • Pinterest13.5%
  • TikTok12.1%
  • 57 others6.17%
See the full Ads benchmark →
Monthly install history appears here from January 2027.

Alternatives to Pinterest

Ads apps that Pinterest stores rarely run alongside it, compared with other stores using ads apps: stores pick one or the other.

Top apps in Ads

Ranked by active installs. A category can mix apps that do different jobs, so not all of these compete with Pinterest.

#AppActive installsShareRating
1Google & YouTube app113,42336.5%★ 4.5 (5,607)
2Facebook & Instagram app98,38931.7%★ 3.9 (5,838)
3Pinterest42,06313.5%★ 4.1 (1,706)
4TikTok37,66112.1%★ 4.8 (15,983)
5ChatGPT Ads5,4411.75%–
6Elevar3,7291.2%★ 4.7 (171)

Often installed with Pinterest

Apps that run on Pinterest stores far more often than on the average Shopify store.

Stores using Pinterest

42,063 stores run Pinterest

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How we count installsInstalls are detected on live Shopify storefronts, each scanned weekly. A store counts as an active install if the app was detected on its most recent healthy scan.Read the methodology