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TikTok installs and market share

by TikTok Inc.★ 4.8 (15,983 reviews)
AdsMarketplace
App Store

TikTok is installed on 37,661 active Shopify stores. It ranks #4 of 61 ads apps with 12.1% of category installs.

Active installs

37,661

Data as of 10 Nov 2026

Top country

United States

79.1% of TikTok stores

Category rank

#4

of 61 in Ads

Share of category

12.1%

Who installs TikTok

37,661 active stores · data as of 10 Nov 2026
CountriesSkew versus all scanned stores
  • United States+1.6%
  • Egypt+0.3%
  • Pakistan+0.3%
  • Canada−0.3%
  • Japan−0.5%
  • India−2.6%
VerticalsSkew versus all scanned stores
  • Beauty & Fitness+4.9%
  • Apparel+4.6%
  • Autos & Vehicles−1.4%
  • Home & Garden−1.4%
  • Business & Industrial−1.6%
  • Food & Drink−2.5%
Typical order valueSkew versus all scanned stores
  • Under $25−0.6%
  • $50–100+5.8%
  • $100–200+1.4%
  • $200–500−2%
  • $500–1,000−1.3%
  • $1,000+−3.2%
Share of Ads installs
Google & YouTube app 36.5%Facebook & Instagram app 31.7%Pinterest 13.5%TikTok 12.1%57 others 6.17%
  • Google & YouTube app36.5%
  • Facebook & Instagram app31.7%
  • Pinterest13.5%
  • TikTok12.1%
  • 57 others6.17%
See the full Ads benchmark →
Monthly install history appears here from January 2027.

Top apps in Ads

Ranked by active installs. A category can mix apps that do different jobs, so not all of these compete with TikTok.

#AppActive installsShareRating
1Google & YouTube app113,42336.5%★ 4.5 (5,607)
2Facebook & Instagram app98,38931.7%★ 3.9 (5,838)
3Pinterest42,06313.5%★ 4.1 (1,706)
4TikTok37,66112.1%★ 4.8 (15,983)
5ChatGPT Ads5,4411.75%–
6Elevar3,7291.2%★ 4.7 (171)

Often installed with TikTok

Apps that run on TikTok stores far more often than on the average Shopify store.

Pinterestby PINTEREST inc★ 4.1 (1,706)
49%of TikTok stores1.7× avg
Klaviyoby Klaviyo★ 4.7 (3,434)
62%of TikTok stores1.5× avg
Facebook & Instagram appby Meta★ 3.9 (5,838)
87%of TikTok stores1.3× avg
Judge.meby Judge.me★ 5.0 (49,852)Built for Shopify
38%of TikTok stores1.3× avg
Gorgiasby Gorgias Inc.★ 4.3 (708)
11%of TikTok stores1.8× avg
UpPromoteby UpPromote★ 4.9 (3,942)Built for Shopify
10%of TikTok stores1.7× avg

Stores using TikTok

37,661 stores run TikTok

Buy a list by store: domain, country, industry etc

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TikTok alternativesGoogle & YouTube appFacebook & Instagram appPinterestTikTok
How we count installsInstalls are detected on live Shopify storefronts, each scanned weekly. A store counts as an active install if the app was detected on its most recent healthy scan.Read the methodology