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Omnisend Email Marketing & SMS installs and market share

by Omnisend★ 4.7 (3,201 reviews)App Store
Email marketingSMS marketing

Omnisend is installed on 6,878 active Shopify stores. It ranks #3 of 58 email marketing apps with 6.2% of category installs.

Active installs

6,878

Data as of 10 Nov 2026

Top country

United States

80.3% of Omnisend stores

Category rank

#3

of 58 in Email marketing

Share of category

6.2%

Who installs Omnisend

6,878 active stores · data as of 10 Nov 2026
CountriesSkew versus all scanned stores
  • United States+2.8%
  • South Africa+0.6%
  • Colombia+0.3%
  • Netherlands−0.4%
  • Germany−0.6%
  • India−1.2%
VerticalsSkew versus all scanned stores
  • Apparel+2.2%
  • Beauty & Fitness+1.2%
  • Business & Industrial−0.6%
  • Food & Drink−2.3%
Typical order valueSkew versus all scanned stores
  • Under $25−0.5%
  • $50–100+2.3%
  • $100–200+1.5%
  • $1,000+−1.7%
Share of Email marketing installs
Klaviyo 55.9%Mailchimp 16.6%Omnisend 6.24%Brevo PushOwl: Email,Push,SMS 4.24%54 others 17.1%
  • Klaviyo55.9%
  • Mailchimp16.6%
  • Omnisend6.24%
  • Brevo PushOwl: Email,Push,SMS4.24%
  • 54 others17.1%
See the full Email marketing benchmark →
Monthly install history appears here from January 2027.

Alternatives to Omnisend

Email marketing apps that Omnisend stores rarely run alongside it, compared with other stores using email marketing apps: stores pick one or the other.

Klaviyoby Klaviyo★ 4.7 (3,434)
61,593active installs
Attentiveby Attentive★ 4.7 (112)
3,594active installs
Customers.ai Visitor IDby CustomersAI
286active installs
Wunderkindby Wunderkind
86active installs

Top apps in Email marketing

Ranked by active installs. A category can mix apps that do different jobs, so not all of these compete with Omnisend.

#AppActive installsShareRating
1Klaviyo61,59355.9%★ 4.7 (3,434)
2Mailchimp18,25816.6%★ 4.8 (1,570)
3Omnisend6,8786.24%★ 4.7 (3,201)
4Brevo PushOwl: Email,Push,SMS4,6794.24%★ 4.8 (2,316)
5CWILL4,6564.22%★ 4.9 (7,663)
6Attentive3,5943.26%★ 4.7 (112)

Often installed with Omnisend

Apps that run on Omnisend stores far more often than on the average Shopify store.

Judge.meby Judge.me★ 5.0 (49,852)Built for Shopify
44%of Omnisend stores1.4× avg
TikTokby TikTok Inc.★ 4.8 (15,983)
35%of Omnisend stores1.4× avg
Pinterestby PINTEREST inc★ 4.1 (1,706)
38%of Omnisend stores1.3× avg
Inboxby Shopify★ 4.5 (5,818)
21%of Omnisend stores1.4× avg
GoAffProby GoAffPro★ 4.6 (950)
11%of Omnisend stores2.1× avg
Looxby Loox★ 4.9 (10,061)Built for Shopify
9%of Omnisend stores1.8× avg

Stores using Omnisend

6,878 stores run Omnisend

Buy a list by store: domain, country, industry etc

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Omnisend alternativesKlaviyoMailchimpOmnisendBrevo PushOwl: Email,Push,SMS
How we count installsInstalls are detected on live Shopify storefronts, each scanned weekly. A store counts as an active install if the app was detected on its most recent healthy scan.Read the methodology