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Mailchimp Email SMS Marketing installs and market share

by Intuit Mailchimp★ 4.8 (1,570 reviews)App Store
Email marketingSMS marketing

Mailchimp is installed on 18,258 active Shopify stores. It ranks #2 of 58 email marketing apps with 16.6% of category installs.

Active installs

18,258

Data as of 10 Nov 2026

Top country

United States

82.7% of Mailchimp stores

Category rank

#2

of 58 in Email marketing

Share of category

16.6%

Who installs Mailchimp

18,258 active stores · data as of 10 Nov 2026
CountriesSkew versus all scanned stores
  • United States+5.2%
  • Canada+0.4%
  • France−0.6%
  • Japan−0.9%
  • Germany−1.2%
  • India−1.4%
VerticalsSkew versus all scanned stores
  • Food & Drink+2.9%
  • Arts & Entertainment+1.3%
  • Autos & Vehicles−0.8%
  • Home & Garden−1.1%
  • Health−1.6%
  • Beauty & Fitness−2%
Typical order valueSkew versus all scanned stores
  • Under $25−0.4%
  • $1,000++1.1%
Share of Email marketing installs
Klaviyo 55.9%Mailchimp 16.6%Omnisend 6.24%Brevo PushOwl: Email,Push,SMS 4.24%54 others 17.1%
  • Klaviyo55.9%
  • Mailchimp16.6%
  • Omnisend6.24%
  • Brevo PushOwl: Email,Push,SMS4.24%
  • 54 others17.1%
See the full Email marketing benchmark →
Monthly install history appears here from January 2027.

Alternatives to Mailchimp

Email marketing apps that Mailchimp stores rarely run alongside it, compared with other stores using email marketing apps: stores pick one or the other.

Klaviyoby Klaviyo★ 4.7 (3,434)
61,593active installs
Attentiveby Attentive★ 4.7 (112)
3,594active installs
Postscript SMS Marketingby Postscript★ 4.7 (1,204)
3,217active installs
Customers.ai Visitor IDby CustomersAI
286active installs
Wunderkindby Wunderkind
86active installs
CartSeeby CartX★ 5.0 (4)
194active installs

Top apps in Email marketing

Ranked by active installs. A category can mix apps that do different jobs, so not all of these compete with Mailchimp.

#AppActive installsShareRating
1Klaviyo61,59355.9%★ 4.7 (3,434)
2Mailchimp18,25816.6%★ 4.8 (1,570)
3Omnisend6,8786.24%★ 4.7 (3,201)
4Brevo PushOwl: Email,Push,SMS4,6794.24%★ 4.8 (2,316)
5CWILL4,6564.22%★ 4.9 (7,663)
6Attentive3,5943.26%★ 4.7 (112)

Often installed with Mailchimp

Apps that run on Mailchimp stores far more often than on the average Shopify store.

Infinite Optionsby ShopPad Inc.★ 4.7 (2,631)Built for Shopify
4%of Mailchimp stores1.6× avg
AWIOby Awio★ 4.7 (62)
1%of Mailchimp stores2.2× avg
Amp Back in Stock & Preorderby HEL SG PTE LTD★ 4.9 (1,005)Built for Shopify
4%of Mailchimp stores1.3× avg
Pop Convert ‑ Pop Ups, Bannersby Pop Convert★ 4.9 (8,678)Built for Shopify
3%of Mailchimp stores1.4× avg
Tidio: AI Chatbot & Live Chatby TIDIO LLC★ 4.8 (1,357)
3%of Mailchimp stores1.3× avg
Locksmithby Lightward★ 4.7 (307)Built for Shopify
3%of Mailchimp stores1.3× avg

Stores using Mailchimp

18,258 stores run Mailchimp

Buy a list by store: domain, country, industry etc

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Mailchimp alternativesKlaviyoMailchimpOmnisendBrevo PushOwl: Email,Push,SMS
How we count installsInstalls are detected on live Shopify storefronts, each scanned weekly. A store counts as an active install if the app was detected on its most recent healthy scan.Read the methodology