OptinMonster is installed on 75 active Shopify stores. It ranks #37 of 76 email marketing apps with 0.1% of category installs.
Active installs
75
Data as of 11 Nov 2026
Top country
United States
72% of OptinMonster stores
Category rank
#37
of 76 in Email marketing
Share of category
0.1%
Who installs OptinMonster
75 active stores · data as of 11 Nov 2026CountriesSkew versus all scanned stores
In line with all scanned stores: none stands out beyond chance.
VerticalsSkew versus all scanned stores
- Health+9.7%
- Jobs & Education+6.2%
- Apparel−18.9%
Typical order valueSkew versus all scanned stores
In line with all scanned stores: none stands out beyond chance.
Share of Email marketing installs0.1% of installs, #37 of 76 appsSee the full Email marketing benchmark →
Alternatives to OptinMonster
Email marketing apps that OptinMonster stores rarely run alongside it, compared with other stores using email marketing apps: stores pick one or the other.
Top apps in Email marketing
Ranked by active installs. A category can mix apps that do different jobs, so not all of these compete with OptinMonster.
| # | App | Active installs | Share | Rating |
|---|---|---|---|---|
| 1 |  Klaviyo | 61,593 | 47.7% | ★ 4.7 (3,434) |
| 2 |  Mailchimp | 18,258 | 14.1% | ★ 4.8 (1,570) |
| 3 |  Shopify Forms | 14,461 | 11.2% | ★ 4.5 (771) |
| 4 |  Omnisend | 6,878 | 5.32% | ★ 4.7 (3,201) |
| 5 |  Brevo PushOwl | 4,679 | 3.62% | ★ 4.8 (2,316) |
| 6 | OptinMonster | 75 | 0.058% | – |
Often installed with OptinMonster
Apps that run on OptinMonster stores far more often than on the average Shopify store.
Intelligemsby Intelligems★ 4.8 (202)17%of OptinMonster stores6.5× avg
Pinterestby PINTEREST inc★ 4.1 (1,706)41%of OptinMonster stores1.4× avg
Shop Circle Easy 404 AI Redirectsby Shop Circle★ 4.6 (296)Built for Shopify13%of OptinMonster stores5.6× avg
Judge.meby Judge.me★ 5.0 (49,852)Built for Shopify41%of OptinMonster stores1.3× avg
Microsoft Clarityby Microsoft Clarity★ 4.6 (2,500)24%of OptinMonster stores1.7× avg
Triple Whaleby Triple Whale16%of OptinMonster stores1.9× avg
Stores using OptinMonster
How we count installsInstalls are detected on live Shopify storefronts, each scanned weekly. A store counts as an active install if the app was detected on its most recent healthy scan.Read the methodology