Microsoft Clarity: AI Insights installs and market share
AnalyticsSite optimization - Other
Microsoft Clarity is installed on 20,206 active Shopify stores. It ranks #1 of 172 analytics apps with 37% of category installs.
Active installs
20,206
Data as of 11 Nov 2026
Top country
United States
67.3% of Microsoft Clarity stores
Category rank
#1
of 172 in Analytics
Share of category
37%
Who installs Microsoft Clarity
20,206 active stores · data as of 11 Nov 2026CountriesSkew versus all scanned stores
- India+1.9%
- United Kingdom+1.3%
- Australia+0.9%
- Brazil+0.6%
- Germany+0.6%
- United States−10.2%
VerticalsSkew versus all scanned stores
- Health+2.9%
- Apparel+2.5%
- Home & Garden+2.4%
- Beauty & Fitness+2.1%
- Arts & Entertainment−1.6%
- Food & Drink−3.3%
Typical order valueSkew versus all scanned stores
- Under $25−0.5%
- $25–50−4.2%
- $100–200+2.5%
- $200–500+1.7%
- $1,000+−0.5%
Share of Analytics installsSee the full Analytics benchmark →
- Microsoft Clarity37%
- HubSpot6.98%
- Elevar6.82%
- Lucky Orange6.36%
- 168 others42.9%
Alternatives to Microsoft Clarity
Analytics apps that Microsoft Clarity stores rarely run alongside it, compared with other stores using analytics apps: stores pick one or the other.
Lucky Orangeby Lucky Orange LLC★ 4.6 (908)Built for Shopify3,480active installs
Contentsquareby Contentsquare1,302active installs
Hotjar Installby Dualsided★ 4.3 (91)544active installs
GTM Kitby SpringApps★ 4.5 (10)146active installs
GroPulse GTM & Data Layerby GroPulse★ 4.9 (41)Built for Shopify118active installs
Fullstoryby Fullstory158active installs
Top apps in Analytics
Ranked by active installs. A category can mix apps that do different jobs, so not all of these compete with Microsoft Clarity.
| # | App | Active installs | Share | Rating |
|---|---|---|---|---|
| 1 | Microsoft Clarity | 20,206 | 37% | ★ 4.6 (2,500) |
| 2 |  HubSpot | 3,818 | 6.98% | – |
| 3 |  Elevar | 3,729 | 6.82% | ★ 4.7 (171) |
| 4 | Lucky Orange | 3,480 | 6.36% | ★ 4.6 (908) |
| 5 |  Stape | 2,851 | 5.21% | ★ 4.2 (43) |
| 6 | Contentsquare | 1,302 | 2.38% | – |
Often installed with Microsoft Clarity
Apps that run on Microsoft Clarity stores far more often than on the average Shopify store.
Klaviyoby Klaviyo★ 4.7 (3,434)64%of Microsoft Clarity stores1.5× avg
Triple Whaleby Triple Whale20%of Microsoft Clarity stores2.3× avg
TikTokby TikTok Inc.★ 4.8 (15,983)39%of Microsoft Clarity stores1.5× avg
Judge.meby Judge.me★ 5.0 (49,852)Built for Shopify43%of Microsoft Clarity stores1.4× avg
Pinterestby PINTEREST inc★ 4.1 (1,706)38%of Microsoft Clarity stores1.3× avg
Collabsby Shopify★ 4.2 (450)20%of Microsoft Clarity stores1.6× avg
Stores using Microsoft Clarity
How we count installsInstalls are detected on live Shopify storefronts, each scanned weekly. A store counts as an active install if the app was detected on its most recent healthy scan.Read the methodology