GTM Kit: GA4, Google Ads & GTM installs and market share
GTM Kit is installed on 146 active Shopify stores. It ranks #26 of 134 analytics apps with 0.6% of category installs.
Active installs
146
Data as of 10 Nov 2026
Top country
United States
54.8% of GTM Kit stores
Category rank
#26
of 134 in Analytics
Share of category
0.6%
Who installs GTM Kit
146 active stores · data as of 10 Nov 2026CountriesSkew versus all scanned stores
- United States−22.7%
VerticalsSkew versus all scanned stores
In line with all scanned stores: none stands out beyond chance.
Typical order valueSkew versus all scanned stores
In line with all scanned stores: none stands out beyond chance.
Top apps in Analytics
Ranked by active installs. A category can mix apps that do different jobs, so not all of these compete with GTM Kit.
| # | App | Active installs | Share | Rating |
|---|---|---|---|---|
| 1 | 3,729 | 14.8% | ★ 4.7 (171) | |
| 2 | 3,480 | 13.8% | ★ 4.6 (908) | |
| 3 | 2,851 | 11.3% | ★ 4.2 (43) | |
| 4 | 2,777 | 11% | – | |
| 5 | 1,244 | 4.94% | – | |
| 6 | 146 | 0.58% | ★ 4.5 (10) |
Often installed with GTM Kit
Apps that run on GTM Kit stores far more often than on the average Shopify store.
27%of GTM Kit stores1.4× avg
18%of GTM Kit stores1.5× avg
7%of GTM Kit stores3.5× avg
9%of GTM Kit stores2.1× avg
8%of GTM Kit stores2.3× avg
7%of GTM Kit stores2.9× avg
Stores using GTM Kit
How we count installsInstalls are detected on live Shopify storefronts, each scanned weekly. A store counts as an active install if the app was detected on its most recent healthy scan.Read the methodology