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Tolstoy: Shoppable Video & UGC installs and market share

by Tolstoy★ 4.6 (287 reviews)App Store
Video and livestreamSocial proof

Tolstoy: Shoppable Video & UGC is installed on 2,245 active Shopify stores. It ranks #1 of 43 video and livestream apps with 47.3% of category installs.

Active installs

2,245

Data as of 10 Nov 2026

Top country

United States

80.5% of Tolstoy: Shoppable Video & UGC stores

Category rank

#1

of 43 in Video and livestream

Share of category

47.3%

Who installs Tolstoy: Shoppable Video & UGC

2,245 active stores · data as of 10 Nov 2026
CountriesSkew versus all scanned stores
  • Australia+3.8%
  • United States+3%
  • Brazil+0.9%
  • New Zealand+0.5%
  • Germany−1.2%
  • India−1.9%
VerticalsSkew versus all scanned stores
  • Beauty & Fitness+17.6%
  • Health+4.4%
  • Apparel+3.3%
  • Home & Garden−2.3%
  • Autos & Vehicles−3.4%
  • Food & Drink−5.8%
Typical order valueSkew versus all scanned stores
  • Under $25−0.6%
  • $25–50−5.9%
  • $50–100+7.8%
  • $100–200+4.8%
  • $500–1,000−1.9%
  • $1,000+−3.1%
Share of Video and livestream installs
Tolstoy: Shoppable Video & UGC 47.3%ReelUp‑Shoppable Videos+Reels 20.3%Reelfy Shoppable Videos & UGC 6.09%Firework 4.72%39 others 21.6%
  • Tolstoy: Shoppable Video & UGC47.3%
  • ReelUp‑Shoppable Videos+Reels20.3%
  • Reelfy Shoppable Videos & UGC6.09%
  • Firework4.72%
  • 39 others21.6%
See the full Video and livestream benchmark →
Monthly install history appears here from January 2027.

Alternatives to Tolstoy: Shoppable Video & UGC

Video and livestream apps that Tolstoy: Shoppable Video & UGC stores rarely run alongside it, compared with other stores using video and livestream apps: stores pick one or the other.

ReelUp‑Shoppable Videos+Reelsby ReelUp LTD.★ 4.9 (296)Built for Shopify
964active installs
Reelfy Shoppable Videos & UGCby KiteApps★ 4.9 (261)Built for Shopify
289active installs
Mintt TikTok Feedby Mintt Studio★ 4.9 (34)Built for Shopify
101active installs
Quinn Shoppable Videos & Reelsby Quinn★ 4.9 (114)Built for Shopify
117active installs

Top apps in Video and livestream

Ranked by active installs. A category can mix apps that do different jobs, so not all of these compete with Tolstoy: Shoppable Video & UGC.

#AppActive installsShareRating
1Tolstoy: Shoppable Video & UGC2,24547.3%★ 4.6 (287)
2ReelUp‑Shoppable Videos+Reels96420.3%★ 4.9 (296)
3Reelfy Shoppable Videos & UGC2896.09%★ 4.9 (261)
4Firework2244.72%★ 5.0 (48)
5Video Slider1783.75%★ 4.9 (367)
6Essential1463.07%★ 4.9 (222)

Often installed with Tolstoy: Shoppable Video & UGC

Apps that run on Tolstoy: Shoppable Video & UGC stores far more often than on the average Shopify store.

Klaviyoby Klaviyo★ 4.7 (3,434)
82%of Tolstoy: Shoppable Video & UGC stores1.9× avg
TikTokby TikTok Inc.★ 4.8 (15,983)
59%of Tolstoy: Shoppable Video & UGC stores2.3× avg
Pinterestby PINTEREST inc★ 4.1 (1,706)
57%of Tolstoy: Shoppable Video & UGC stores2.0× avg
Gorgiasby Gorgias Inc.★ 4.3 (708)
26%of Tolstoy: Shoppable Video & UGC stores4.2× avg
Okendoby Okendo★ 4.8 (1,449)
16%of Tolstoy: Shoppable Video & UGC stores5.9× avg
Impactby impact.com★ 4.4 (203)
13%of Tolstoy: Shoppable Video & UGC stores5.6× avg

Stores using Tolstoy: Shoppable Video & UGC

2,245 stores run Tolstoy: Shoppable Video & UGC

Buy a list by store: domain, country, industry etc

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Tolstoy: Shoppable Video & UGC alternativesTolstoy: Shoppable Video & UGCReelUp‑Shoppable Videos+ReelsReelfy Shoppable Videos & UGCFirework
How we count installsInstalls are detected on live Shopify storefronts, each scanned weekly. A store counts as an active install if the app was detected on its most recent healthy scan.Read the methodology