Essential Gallery & Lookbook installs and market share
Image galleryVideo and livestream
Essential is installed on 146 active Shopify stores. It ranks #13 of 36 image gallery apps with 0.4% of category installs.
Active installs
146
Data as of 10 Nov 2026
Top country
United States
84.9% of Essential stores
Category rank
#13
of 36 in Image gallery
Share of category
0.4%
Who installs Essential
146 active stores · data as of 10 Nov 2026CountriesSkew versus all scanned stores
In line with all scanned stores: none stands out beyond chance.
VerticalsSkew versus all scanned stores
- Autos & Vehicles+7.2%
Typical order valueSkew versus all scanned stores
- $1,000++7.9%
Share of Image gallery installs0.4% of installs, #13 of 36 appsSee the full Image gallery benchmark →
Top apps in Image gallery
Ranked by active installs. A category can mix apps that do different jobs, so not all of these compete with Essential.
| # | App | Active installs | Share | Rating |
|---|---|---|---|---|
| 1 |  Instafeed | 26,807 | 82.4% | ★ 4.9 (2,283) |
| 2 |  XO Gallery | 1,017 | 3.13% | ★ 4.9 (161) |
| 3 |  Socialwidget | 760 | 2.34% | ★ 4.9 (627) |
| 4 |  SA Variant Image Automator | 704 | 2.16% | ★ 4.9 (779) |
| 5 |  Variant Image Wizard + Swatch | 621 | 1.91% | ★ 4.8 (224) |
| 6 | Essential | 146 | 0.449% | ★ 4.9 (222) |
Often installed with Essential
Apps that run on Essential stores far more often than on the average Shopify store.
Mailchimpby Intuit Mailchimp★ 4.8 (1,570)19%of Essential stores1.5× avg
Powerfulby Powerful Form★ 4.9 (2,662)Built for Shopify10%of Essential stores2.2× avg
Globo Product Options, Variantby Globo Options★ 4.9 (5,269)Built for Shopify5%of Essential stores2.8× avg
Reputon Google Reviewsby Reputon★ 5.0 (1,574)Built for Shopify4%of Essential stores4.9× avg
Essential Countdown Timer Barby Essential Apps★ 5.0 (1,741)5%of Essential stores2.6× avg
Avada AI SEO Image Optimizerby Avada SEO Suite★ 4.9 (4,687)Built for Shopify4%of Essential stores2.7× avg
Stores using Essential
How we count installsInstalls are detected on live Shopify storefronts, each scanned weekly. A store counts as an active install if the app was detected on its most recent healthy scan.Read the methodology