B4B ‑ Variable Products installs and market share
Product variantCollection
B4B ‑ Variable Products is installed on 122 active Shopify stores. It ranks #30 of 75 product variant apps with 0.5% of category installs.
Active installs
122
Data as of 10 Nov 2026
Top country
United States
73% of B4B ‑ Variable Products stores
Category rank
#30
of 75 in Product variant
Share of category
0.5%
Who installs B4B ‑ Variable Products
122 active stores · data as of 10 Nov 2026CountriesSkew versus all scanned stores
In line with all scanned stores: none stands out beyond chance.
VerticalsSkew versus all scanned stores
- Apparel+29.2%
Typical order valueSkew versus all scanned stores
In line with all scanned stores: none stands out beyond chance.
Share of Product variant installs0.5% of installs, #30 of 75 appsSee the full Product variant benchmark →
Alternatives to B4B ‑ Variable Products
Product variant apps that B4B ‑ Variable Products stores rarely run alongside it, compared with other stores using product variant apps: stores pick one or the other.
Top apps in Product variant
Ranked by active installs. A category can mix apps that do different jobs, so not all of these compete with B4B ‑ Variable Products.
| # | App | Active installs | Share | Rating |
|---|---|---|---|---|
| 1 |  Infinite Options | 3,847 | 16.8% | ★ 4.7 (2,631) |
| 2 |  Globo Product Options, Variant | 2,817 | 12.3% | ★ 4.9 (5,269) |
| 3 |  Easify Custom Product Options | 1,753 | 7.68% | ★ 4.9 (3,227) |
| 4 |  Color Swatch King: Variants | 1,434 | 6.28% | ★ 5.0 (3,219) |
| 5 |  Kiwi Size Chart & Recommender | 1,411 | 6.18% | ★ 4.7 (1,244) |
| 6 | B4B ‑ Variable Products | 122 | 0.534% | ★ 4.9 (53) |
Often installed with B4B ‑ Variable Products
Apps that run on B4B ‑ Variable Products stores far more often than on the average Shopify store.
Klaviyoby Klaviyo★ 4.7 (3,434)66%of B4B ‑ Variable Products stores1.5× avg
TikTokby TikTok Inc.★ 4.8 (15,983)48%of B4B ‑ Variable Products stores1.8× avg
Pinterestby PINTEREST inc★ 4.1 (1,706)50%of B4B ‑ Variable Products stores1.7× avg
Judge.meby Judge.me★ 5.0 (49,852)Built for Shopify41%of B4B ‑ Variable Products stores1.3× avg
Gorgiasby Gorgias Inc.★ 4.3 (708)14%of B4B ‑ Variable Products stores2.3× avg
Omnisendby Omnisend★ 4.7 (3,201)11%of B4B ‑ Variable Products stores2.3× avg
Stores using B4B ‑ Variable Products
B4B ‑ Variable Products alternativesInfinite OptionsGlobo Product Options, VariantEasify Custom Product OptionsColor Swatch King: Variants
How we count installsInstalls are detected on live Shopify storefronts, each scanned weekly. A store counts as an active install if the app was detected on its most recent healthy scan.Read the methodology