ethos: Loyalty, Referrals, UGC installs and market share
ethos is installed on 27 active Shopify stores. It ranks #39 of 99 loyalty and reward apps with 0.1% of category installs.
Active installs
27
Data as of 10 Nov 2026
Top country
United States
88.9% of ethos stores
Category rank
#39
of 99 in Loyalty and reward
Share of category
0.1%
Who installs ethos
27 active stores · data as of 10 Nov 2026CountriesSkew versus all scanned stores
In line with all scanned stores: none stands out beyond chance.
VerticalsSkew versus all scanned stores
In line with all scanned stores: none stands out beyond chance.
Typical order valueSkew versus all scanned stores
In line with all scanned stores: none stands out beyond chance.
Share of Loyalty and reward installs0.1% of installs, #39 of 99 appsSee the full Loyalty and reward benchmark →
Top apps in Loyalty and reward
Ranked by active installs. A category can mix apps that do different jobs, so not all of these compete with ethos.
| # | App | Active installs | Share | Rating |
|---|---|---|---|---|
| 1 |  UpPromote | 8,608 | 23.8% | ★ 4.9 (3,942) |
| 2 |  Smile: Loyalty Program Rewards | 8,322 | 23.1% | ★ 4.9 (4,669) |
| 3 |  Okendo | 3,901 | 10.8% | ★ 4.8 (1,449) |
| 4 |  Seal Subscriptions App | 3,154 | 8.74% | ★ 4.9 (3,157) |
| 5 |  LoyaltyLion | 1,571 | 4.35% | ★ 4.7 (549) |
| 6 | ethos | 27 | 0.0748% | ★ 5.0 (42) |
Often installed with ethos
Apps that run on ethos stores far more often than on the average Shopify store.
Klaviyoby Klaviyo★ 4.7 (3,434)78%of ethos stores1.8× avg
Pinterestby PINTEREST inc★ 4.1 (1,706)56%of ethos stores1.9× avg
TikTokby TikTok Inc.★ 4.8 (15,983)52%of ethos stores2.0× avg
Redoby Redo Tech, Inc★ 4.9 (857)26%of ethos stores8.4× avg
Loop Returnsby Loop★ 4.6 (449)22%of ethos stores16.3× avg
Instafeedby Mintt Studio★ 4.9 (2,283)Built for Shopify33%of ethos stores1.8× avg
Stores using ethos
How we count installsInstalls are detected on live Shopify storefronts, each scanned weekly. A store counts as an active install if the app was detected on its most recent healthy scan.Read the methodology