Affirm is installed on 1,764 active Shopify stores. It ranks #2 of 15 advertising - other apps with 21.8% of category installs.
Active installs
1,764
Data as of 10 Nov 2026
Top country
United States
97.5% of Affirm stores
Category rank
#2
of 15 in Advertising - Other
Share of category
21.8%
Who installs Affirm
1,764 active stores · data as of 10 Nov 2026CountriesSkew versus all scanned stores
- United States+20%
- Canada+1.1%
- Germany−1.7%
- Australia−1.8%
- India−2.6%
- United Kingdom−3.2%
VerticalsSkew versus all scanned stores
- Autos & Vehicles+16%
- Home & Garden+8.4%
- Consumer Electronics+3%
- Beauty & Fitness−2.6%
- Apparel−5.8%
- Food & Drink−11.4%
Typical order valueSkew versus all scanned stores
- Under $25−0.9%
- $25–50−21.8%
- $50–100−22.9%
- $100–200−7.5%
- $200–500+11%
- $500–1,000+12.5%
- $1,000++29.7%
Share of Advertising - Other installsSee the full Advertising - Other benchmark →
- Awin66.2%
- Affirm21.8%
- Schema Plus ‑ AI & SEO JSON‑LD7.13%
- Refersion Affiliate Marketing1.48%
- 11 others3.42%
Alternatives to Affirm
Advertising - Other apps that Affirm stores rarely run alongside it, compared with other stores using advertising - other apps: stores pick one or the other.
Top apps in Advertising - Other
Ranked by active installs. A category can mix apps that do different jobs, so not all of these compete with Affirm.
| # | App | Active installs | Share | Rating |
|---|---|---|---|---|
| 1 |  Awin | 5,366 | 66.2% | – |
| 2 | Affirm | 1,764 | 21.8% | – |
| 3 |  Schema Plus ‑ AI & SEO JSON‑LD | 578 | 7.13% | ★ 4.9 (592) |
| 4 |  Refersion Affiliate Marketing | 120 | 1.48% | ★ 4.8 (494) |
| 5 |  Popsixle Ads Conversions Pixel | 90 | 1.11% | ★ 4.6 (23) |
| 6 |  LEEEP | 75 | 0.925% | ★ 5.0 (13) |
Often installed with Affirm
Apps that run on Affirm stores far more often than on the average Shopify store.
Klaviyoby Klaviyo★ 4.7 (3,434)58%of Affirm stores1.4× avg
GovX IDby GOVX★ 4.9 (304)8%of Affirm stores4.0× avg
Pinterestby PINTEREST inc★ 4.1 (1,706)37%of Affirm stores1.3× avg
TikTokby TikTok Inc.★ 4.8 (15,983)33%of Affirm stores1.3× avg
Signifydby Signifyd★ 4.4 (92)5%of Affirm stores6.5× avg
Impactby impact.com★ 4.4 (203)7%of Affirm stores3.0× avg
Stores using Affirm
How we count installsInstalls are detected on live Shopify storefronts, each scanned weekly. A store counts as an active install if the app was detected on its most recent healthy scan.Read the methodology