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Data model

Each Shopify store's homepage is read once a week with one plain GET (no browser), and an app counts as present when its web pixel, theme app embed, script or markup is found there.

View as MarkdownOpenAPI specAll docs for LLMs

Detection

Evidence What we found Strength
webPixel The app's Shopify web pixel, identified by its Partner app id Strongest
themeAppExtension An app embed in the theme Strong
script A ScriptTag or third-party script on the page Good
html Markup the app writes into the page Good

Each app on a store lists its evidence (evidence), so you can check it in the page source. Apps a tag manager injects only at runtime are not seen.

Store status

A store's status is the latest scan's verdict. Apps come from the latest live scan (lastHealthyScanAt), so a store that is briefly unreachable keeps its last known stack.

Status Meaning
live Read the storefront
password Behind a password page
closed The store is unavailable
not_shopify The domain no longer serves a Shopify store
unreachable We could not read the page this time

Dates

  • firstSeenAt / lastSeenAt on an app: the first and latest scans that found it.
  • An event (GET /v1/events) happened between previousScanAt and detectedAt. A store's first scan reports no installs (we cannot say when they happened). Removals are inferred only from a scan that read the whole live page.
  • theme.since: the first scan on the current theme.

Store attributes

Field What it is
country ISO 3166-1 alpha-2 country the store sells from (Shopify's Shopify.country)
region north-america, latin-america, europe, middle-east-africa or asia-pacific
industry Our reading of the homepage, in the Store Leads taxonomy: 26 categories, 182 subcategories, with confidence
pricePoint Typical order value as a USD band (under-25, 25-50, 50-100, 100-200, 200-500, 500-1000, 1000-plus), from homepage product prices
theme Theme name, version, Theme Store id, and the merchant's name for their copy
customPixelCount Custom pixels in Shopify's Customer events

GET /v1/industries lists every industry, region (with its countries) and order-value band the filters accept.

Filters

country, region, industry and aov work on GET /v1/apps/{slug}/companies, its count, and GET /v1/events. Combined filters must all hold.

  • industry=Apparel matches the category and every subcategory; industry=Apparel/Footwear matches one subcategory.
  • aov takes one or more bands, comma-separated: aov=100-200,200-500.

App categories

Our own categories for apps (not the App Store's), used by GET /v1/apps and GET /v1/public/stats:

ads-pixel, analytics, tag-management, server-side-tracking, attribution, email-sms, reviews, loyalty, subscriptions, search, upsell-personalisation, popups, support-chat, consent, accessibility, shipping-protection, returns-tracking, fraud, payments-bnpl, affiliate, wishlist, back-in-stock, translation, page-builder, ab-testing, cross-border, product-feeds, other.