Variant Option Product Options installs and market share
Product variantCustom products - Other
Variant Option Product Options is installed on 1,172 active Shopify stores. It ranks #6 of 75 product variant apps with 5.1% of category installs.
Active installs
1,172
Data as of 10 Nov 2026
Top country
United States
82.4% of Variant Option Product Options stores
Category rank
#6
of 75 in Product variant
Share of category
5.1%
Who installs Variant Option Product Options
1,172 active stores · data as of 10 Nov 2026CountriesSkew versus all scanned stores
- United States+4.9%
- Singapore+0.6%
VerticalsSkew versus all scanned stores
- Autos & Vehicles+2.5%
- Gifts & Special Events+2.2%
- Pets & Animals+1.4%
- Beauty & Fitness−2.4%
- Health−2.7%
Typical order valueSkew versus all scanned stores
- $50–100−4.2%
- $1,000++2.7%
Share of Product variant installs5.1% of installs, #6 of 75 appsSee the full Product variant benchmark →
Alternatives to Variant Option Product Options
Product variant apps that Variant Option Product Options stores rarely run alongside it, compared with other stores using product variant apps: stores pick one or the other.
829active installs
408active installs
424active installs
336active installs
294active installs
466active installs
Top apps in Product variant
Ranked by active installs. A category can mix apps that do different jobs, so not all of these compete with Variant Option Product Options.
| # | App | Active installs | Share | Rating |
|---|---|---|---|---|
| 1 | 3,847 | 16.8% | ★ 4.7 (2,631) | |
| 2 | 2,817 | 12.3% | ★ 4.9 (5,269) | |
| 3 | 1,753 | 7.68% | ★ 4.9 (3,227) | |
| 4 | 1,434 | 6.28% | ★ 5.0 (3,219) | |
| 5 | 1,411 | 6.18% | ★ 4.7 (1,244) | |
| 6 | 1,172 | 5.13% | ★ 4.6 (635) |
Often installed with Variant Option Product Options
Apps that run on Variant Option Product Options stores far more often than on the average Shopify store.
21%of Variant Option Product Options stores1.4× avg
10%of Variant Option Product Options stores1.5× avg
8%of Variant Option Product Options stores1.7× avg
8%of Variant Option Product Options stores1.5× avg
5%of Variant Option Product Options stores1.9× avg
2%of Variant Option Product Options stores4.6× avg
Stores using Variant Option Product Options
1,172 stores run Variant Option Product Options
Buy a list by store: domain, country, industry etc
Start freeVariant Option Product Options alternativesInfinite OptionsGlobo Product Options, VariantEasify Custom Product OptionsColor Swatch King: Variants
How we count installsInstalls are detected on live Shopify storefronts, each scanned weekly. A store counts as an active install if the app was detected on its most recent healthy scan.Read the methodology