Drop: Instagram DM Marketing installs and market share
Drop is installed on 22 active Shopify stores. It ranks #10 of 36 marketing - other apps with 0.5% of category installs.
Active installs
22
Data as of 10 Nov 2026
Top country
United States
72.7% of Drop stores
Category rank
#10
of 36 in Marketing - Other
Share of category
0.5%
Who installs Drop
22 active stores · data as of 10 Nov 2026CountriesSkew versus all scanned stores
In line with all scanned stores: none stands out beyond chance.
VerticalsSkew versus all scanned stores
- Apparel+30.9%
Typical order valueSkew versus all scanned stores
In line with all scanned stores: none stands out beyond chance.
Share of Marketing - Other installs0.5% of installs, #10 of 36 appsSee the full Marketing - Other benchmark →
Top apps in Marketing - Other
Ranked by active installs. A category can mix apps that do different jobs, so not all of these compete with Drop.
| # | App | Active installs | Share | Rating |
|---|---|---|---|---|
| 1 | 2,674 | 66.6% | ★ 5.0 (4,413) | |
| 2 | 462 | 11.5% | ★ 4.9 (139) | |
| 3 | 250 | 6.22% | ★ 5.0 (3) | |
| 4 | 144 | 3.58% | ★ 4.9 (318) | |
| 5 | 125 | 3.11% | ★ 4.8 (25) | |
| 6 | 22 | 0.548% | ★ 5.0 (1) |
Stores using Drop
How we count installsInstalls are detected on live Shopify storefronts, each scanned weekly. A store counts as an active install if the app was detected on its most recent healthy scan.Read the methodology